The person you're working with

I learned to look after clients long before I learned to code for them.

That order matters. Thirty years of explaining technical things to non-technical people came first. Formal qualification came later, passed with distinction. The result is that I build and communicate properly. Not one despite the other.

Dominic Francis working at a two-monitor desk setup in the evening
Distinction

Level 5 Diploma in Web Application Development (Code Institute, 2025). I don't do things by half.

My work →

A web builder before the cert

I was building and optimising websites years before formal training. WordPress builds that grew one company's visits from roughly 22% to 41% month-on-month, SEO consultancy, and copywriting for clients. Content, search, and results are instinct, not an afterthought.

Thirty years of supporting clients

A long career in technical support taught me to diagnose problems methodically, document clearly, and deliver - including a Windows rollouts across thousands of machines and different countries. Above all, it taught me how to explain technical things to non-technical people.

Formal craft, with distinction

In 2025 I completed the Code Institute Level 5 Diploma in Web Application Development - responsive front-end, JavaScript interactivity, full-stack Python and Django, and a production e-commerce build. All at distinction quality.

Doubleslash Studio

I co-founded Doubleslash Studio with games-industry veteran Andrew Parton. The studio builds bespoke web development for startups, creative businesses and professional-services clients across the UK and beyond.

Got a project in mind?

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